For 10 hard-luck Texans, a new lease on life is so close they can touch it. Under a scorching sun for days on end, armed with nothing but hope, humor and ambition, they’ll fight to keep at least one hand on a brand-new truck in order to win it.

The lives of each contestant, along with the car dealer and a radio announcer are revealed during the “hardbody” contest.

When: Sunday, June 28, 2026 at 2:30 PM

Where: Butterfield Reserved - 201 S Denton St, Gainesville, TX 76240

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